Heather is a passionate manager and team coach. When she reached out to me, she was looking for “fewer words and more Impact”. She knew what she wanted to say but struggled with the language to use across all pages of her website. She wanted to make sure it sounded true to her brand voice and resonate with prospects visiting her website.

This e-commerce landing page project leveraged persuasive copywriting techniques to seamlessly intertwine nature's allure with scientific skincare expertise. The copy forges a personal connection through evocative language, inviting visitors on a transformative journey toward radiant skin and eco-conscious living. A comprehensive e-commerce approach was deployed, integrating all essential components, such as compelling visuals, the brand mission and values, social proof (user reviews), intuitive navigation, and persuasive CTAs, to maximize engagement and drive conversion. The landing page is an immersive entryway to BEYOND US's realm of clean beauty, carefully designed to resonate with visitors seeking a holistic skincare experience.

Chiesi USA inc. is a pharmaceutical company developing and commercialising innovative pharmaceutical solutions to improve the quality of human life. Among different treatments, they offer medications to treat respiratory diseases in premature babies. The company reached out to me to craft the content for a resources website intended for families and caregivers with a newborn staying in a neonatal intensive care unit.

Medtronic is a global healthcare technology leader with over 90,000 people across 150 countries. We innovate solutions that treat more than 70 health conditions, from Parkinson’s to diabetes. I collaborated with a marketing agency to a series of 6 patient brochures for their Urology division for which I wrote all content.