Home page re-write for more impact

The client: Izzy Waite, Graphic Designer.

Target Audience: Do-gooders, conscious consumer brands, ethic brands, entrepreneurs who solve problems and care for the environment and the planet. Driven by emotions. Have a story to tell. Demographic of the target audience: American 25-35 y/o, mainly women but not only. They have awesome ideas and need website optimization to increase brand awareness. 

Business objective: Enhance Izzy’s communication to her dream clients through an impactful homepage. The ultimate objective was to increase the number of leads taking the survey on their branding needs so that Izzy can come back with a proposal and price package.

My approach: For me, the priority was to highlight Izzy’s personality and her genuine passion to help entrepreneurs who share her values. The purpose was to ensure a quick yet meaningful connection with the readers. The clear statement on what she does and how her work can address their challenges/pain points, inspires trust and leads them to click on the [Get started now] button . A meticulous research and strategic use of chosen keywords makes the copy SEO friendly. I also made sure to keep Izzy’s tone of voice (fun, bright, inviting, caring and professional ) to reinforce her brand identity and further convey trust.

In her words, “I love it, it’s personal and sounds like I wrote it myself!”

Deliverable: Home page.

Design: Izzy Waite