Landing Page (spec)

The client: DoorDash, a leading food delivery service.

Target Audience: small, independently owned restaurants, with a loyal following of customers, but are skeptical of new technology and typically rely on Facebook to market their business.

Business objective: increase the number of DoorDash partner restaurants.

My approach: The copy shows right away the deeper benefit of partnering with DoorDash with a catchy headline and a supporting subhead. The main call-to-action is clear and located in the same hero area. The concise list of benefits is introduced by a compelling subhead (“take out is the new dine-in”) that will resonate with the target audience. The main call to action is repeated here with a sense of emergency (“today”). Since out target audience is skeptical to new technology, the second part of the copy reinforces how easy the process of partnering with DoorDash is with a secondary call to action. Throughout the copy, I kept the Casual-Friday professional, Simple and Reassuring tone of the brand.

Deliverable: One landing page, reached by clicking through an Ad on Facebook.

Design: Danni Exler.