Home Page for e-commerce (spec)

The client: Beyond Us, an Eco Friendly skincare company that offers organic, vegan, cruelty free, and ethically sourced beauty products.

Target Audience: Conscious consumers (female 20-40 from young adult to young mom) who demand full transparency on the production and origin of their personal care and cosmetics products. With a strong ethical mindset, this demographic is deeply interested in how its products are made, by who and whether they carry any possible long-term effects on health and wellbeing. However they want products reasonably priced that will take care of their skin too.

Business objective: increase the number of DoorDash partner restaurants.

My approach: With a very demanding and self-awared audience, I chose to craft the headline around the promise that all their concerns will be addressed and they won’t have to choose between ehtical products and efficiency. The following company statement emphasis on how the brand’s mission aligns with their values and how the products will address their skincare needs. This resonates with them and builds trust. I chose to reinforce the trust while listing the key benefits of the company’s products. Throughout the copy, I kept the vibe and tone of voice: clean, fresh, happy, modern and bright..

Deliverable: One home page.

Design: Izzy Waite