The Client: Chiesi USA Inc. is a pharmaceutical company developing and commercializing innovative pharmaceutical solutions to improve the quality of human life. Among different treatments, they offer medications to treat respiratory diseases in premature babies. The company contacted me to craft the content for a resource website for families and caregivers with a newborn staying in a neonatal intensive care unit.

Target Audience: Parents, families, and caregivers with newborns staying in a Neonatal Intensive Care Unit (NICU)

Business Objective: This project aims to provide unbiased, accurate information that empowers informed decision-making, fosters a supportive community, and enhances patient care. It strives to build trust, facilitate meaningful conversations, and position the company as a reputable source of knowledge and expertise within the medical device industry.

My Approach: Like all my projects, I take great pride in researching the subject matter. This project also involved empathizing with caregivers, patients, families, and physicians and crafting clear, informative content. I used relatable language, interactive elements, and real-life examples to provide accurate information, foster community, and establish the company as a trusted source within the medical device industry.

Deliverables: A manuscript for a 16-page unbranded website providing recourses for Respiratory Distress Syndrome (RDS) and Neonatal respiratory distress syndrome (NRDS). Creation of original content reflecting the client’s brand messaging principles and guidelines. Incorporate the client’s comments. Manuscript references and annotations in preparation for regulatory review.